“向上中国葡萄酒”,是一个志在全方位推动中国葡萄酒发展的平台。我们的使命是让精品中国葡萄酒为消费者广泛认知,并提升其在国际市场上的美誉度和辨识度,促进行业交流,提升专业素质。
Up Chinese Wine(UCW) is a platform aiming at pushing the development of Chinese wine in an all-round manner. Our mission is to make Chinese fine wines more popular among consumers and to enhance their reputation and recognition in the international market, to help the exchange of information within the industry, and to improve the professional quality of the industry in terms of growing, winemaking, marketing, and management.